Salon Promotions



Salon Promotions specialises in providing hairdressing salons and stylists with top-quality brands at competitive prices. With over a decade of trading experience and a team boasting over 40 years of collective expertise, they work closely with renowned brands such as GHD, Joico, and Fudge. Their commitment to excellence sees them travelling the globe in search of the finest products, blending established classics with innovative newcomers such as Alterna, Cloud Nine, Hot Tools, Kent Salon, Silky, KeraStraight, Neäl & Wølf, and Olaplex.

Through years of industry knowledge, client feedback, and rigorous product development and testing, they have cultivated a unique approach that allows them to put together flexible commercial deals tailored to individual needs.

The Challenge

Salon Promotions enlisted Platinum’s expertise to tackle the task of creating a durable counter-stand solution that could elegantly house the comprehensive lineup of Neil Wolf hydrate hair care products. With the requirement to accommodate essential items like Conditioner, Shampoo, Hair Mask, and Hair Guard, it became evident that a custom-made design was necessary, as no pre-existing solution met the specifications.

Our team embarked on the challenge of crafting a bespoke counter-stand that not only efficiently organised the products but also occupied minimal space on salon countertops. Precision and attention to detail were paramount in ensuring that each item fit snugly within the stand.

By strategically placing these displays in prominent locations, Salon Promotions aimed to effectively promote the brand’s new offerings, enticing customers with their quality and appeal.

The Solution

Upon receiving a comprehensive briefing from the client, we embarked on a journey of design and manufacturing excellence, using our extensive expertise in packaging solutions. We set out to create a bespoke board counterstand that would perfectly encapsulate the essence of Neil Wolf hydrate hair care products.

Using our in-house capabilities, we meticulously crafted prototypes to exacting specifications, leaving no detail unchecked before proceeding to the printing phase. Each prototype underwent rigorous scrutiny to ensure that it not only met but surpassed the client’s expectations, guaranteeing a flawless final product.


We devised a shallow tray system within the stand, engineered to snugly cradle each item within its confines, maximising both functionality and aesthetic appeal. This thoughtful design element not only enhanced the overall presentation but also ensured the products remained securely in place, even in the bustling environment of a salon.

By ensuring that the stand could be printed within specific sheet sizes, we maintained a delicate balance between quality and affordability, delivering exceptional value to our client while upholding the integrity of the project.

It looks amazing, everybody is really happy with the outcome.

Need help? Contact us by email or call our team on 01423 881158