How to Keep Your Direct Mail Campaigns Cost-Effective

Even in an increasingly digital world, direct mail remains a powerful marketing tool. It’s personal, tangible, and often gets better engagement than digital ads. As the volume of post decreases and operational costs rise, sending mail has become more expensive, and the latest stamp price hike is another bump in the road for businesses relying on physical mail.

Let’s break down what’s changed, why it’s happening, and—most importantly—how Platinum can help you save money and maintain the effectiveness of your direct mail campaigns.

What Are the New Stamp Prices in April 2025?
As of April 7th, 2025, Royal Mail increased the cost of stamps once again, marking the sixth increase in just three years.
Here’s what’s changed:
• First Class: Up by 5p — from £1.65 to £1.70
• Second Class: Up by 2p — from 85p to 87p
While the average person might not feel the pinch when posting the occasional birthday card, businesses sending hundreds or thousands of mailers each month will definitely notice the difference.

Why Are Stamp Prices Increasing?
Royal Mail has cited a few key reasons for the continued rise in stamp costs:

1. Declining Mail Volumes
   The number of letters being sent has dropped by over 60% since the mid-2000s. With fewer items being mailed, Royal Mail loses the benefits of scale, making each letter more expensive to deliver.
2. Rising Operational Costs
   From staffing to logistics, the cost of keeping the postal system running continues to increase.
3. More Delivery Points
   Despite handling fewer letters, Royal Mail now serves around 3.5 million more addresses than it did at peak letter volumes. That’s a lot more ground to cover with fewer letters to deliver.

How Can Platinum Help You Beat the Rising Costs?
At Platinum, we know that every penny counts—especially when you’re running large-scale mail campaigns. That’s why we offer a cost-effective, fully-managed direct mail service designed to save you both time and money.

Clean, Accurate Data
We offer a data cleansing service:
• Reducing mail wastage
• Improving response rates
• Protecting your brand image

With over 3 million people moving house each year, 75,000 joining TPS monthly, and 600,000+ deaths annually, data accuracy is crucial—we make sure your data stays up to date to reduce wastage.

Direct Mail Fulfilment – Printing & Posting Included
We can print and post your campaigns for less than the combined cost of doing it yourself. Choose from A5 postcards or letters, with prices including postage and all print costs.

Strengthening Our Direct Mail Offering
To further enhance the quality and reliability of our direct mail service, Platinum has recently invested in a new Ricoh C9500 Digital Printer. This state-of-the-art equipment strengthens our direct mail department and ensures that all your correspondence is printed with exceptional clarity and quality—making your message stand out in every mailbox.

The Bottom Line
Stamp price increases are frustrating—but they don’t have to derail your marketing strategy. With Platinum’s efficient, affordable fulfilment services, you can keep your direct mail campaigns running smoothly without overspending.

Want to find out how much you could save?
Email us at sales@platinumprint.com or call us on 01423 881158
Let’s make sure your mail gets delivered—without delivering a hit to your budget.