Door drop marketing remains one of the most reliable and cost-effective ways to reach households across the UK.
We deliver fully managed door drop campaigns, putting your brand message directly into homes across the UK. Using leaflets, flyers, and brochures, we can target locally, regionally, or nationally, with access to up to 30 million UK residential addresses to maximise your reach.
Door drops (also known as leaflet distribution or unaddressed direct mail) involve delivering leaflets, flyers and brochures directly through household letterboxes within selected postcode areas.
Research shows that 69% of door drops are opened, read, or filed, with an average in-home lifespan of 5.4 days. Approximately 5% are shared with others, increasing overall visibility beyond the original recipient.
Modern door drop campaigns are no longer based on simple postcode selection alone. Using geographic mapping and demographic insights, distribution can be refined to reach households that align more closely with your target audience.
Postcode mapping can be layered with demographic indicators such as: household type, consumer behaviour patterns, local area trends and property data. This approach helps reduce wastage and improve campaign efficiency by focusing on relevant areas.
The effectiveness of leaflet distribution depends not only on where materials are delivered, but also on how they are presented.
Our Creative design team ensures messaging is clear, brand-aligned, and visually engaging. Well-structured layouts and strong calls to action can significantly improve response rates. Join the 80% of the UK’s top advertisers already using door drops.
Need help? Contact us by email or call our team on 01423 881158
