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Data Cleansing

Gain an accurate, up-to-date view of your data with regular data cleansing to help reduce mail wastage, increase your response rate, and protect your brand image.
We work closely with you, providing fast, secure methods to improve the integrity of your business or consumer data.


Why should you cleanse your data?

With an estimated 3 million people moving home every year and 600,000 dying, 75,000 registrations monthly on the Telephone Preference Service (TPS) and 240 businesses moving each day, data can decay quickly.


Data integrity with consumer communications and marketing campaigns has a direct impact on response rates, campaign costs and also the consumer’s perception of the organisation.

 Data Cleansing

Data Cleansing

By cleansing your data, you will:

  • Reduce costs associated with contacting individuals who cannot or will not respond
  • Improve the effectiveness of your communications, increasing response rates and return on your marketing investment
  • Reduce the risk of causing consumer annoyance and potentially damaging your brand reputation
  • Ensure that data and marketing communications are compliant with data regulatory requirements

Need help? Contact us by email or call our team on 01423 881158