Bettys

The Customer

Bettys is a Yorkshire family business with a passion for making life’s everyday treats even better. They are the company behind Yorkshire Tea, Taylors of Harrogate tea, coffee and infusions, and the famous Bettys Café and Tea Rooms.

Visit Bettys website

The Challenge

We’ve had the pleasure of working with Bettys on a variety of projects over the years, and we were delighted when they approached us with a new request. This time, they required an assortment of sleeves for their latest range of chocolate boxes. The sleeves were designed to feature a variety of special messages, including Happy Birthday, Merry Christmas, Congratulations and Thank you, adding a personal touch to their beautifully crafted chocolates. As always it’s a joy to collaborate with such an iconic brand and bring their creative visions to life.

The Solution

To create a superior sleeve that complemented the elegantly crafted new chocolate boxes, we began by printing swatches in various tints, enabling Bettys to select the ideal shade of yellow to compliment the sleeve when wrapped around the box.

The sleeve provided the perfect canvas for the embossed and foiled messages, adding a luxurious and sophisticated touch to the final product.

Given that the design featured four different messages we opted for digital printing. This method was the most cost-effective solution for producing multiple variations in smaller quantities while maintaining exceptional quality and detail. The end result was a beautifully finished sleeve that enhanced the charm of Bettys exquisite chocolates.