Franke/Dalla Corte
Customer
Swiss coffee machine manufacturing company, Franke Coffee Systems UK, recently entered into a strategic partnership with the Italian espresso machine and grinder maker, Dalla Corte. This collaboration expands Franke’s product range, moving beyond its traditional focus on super-automatic and vending categories within the coffee industry. Dalla Corte brings in a line of highly stylised semi-automatic and traditional portafilter espresso machines and grinders designed for the speciality coffee and high-end home markets.
The Challenge
In the pursuit of standing out in a competitive landscape, Franke Coffee Systems UK sought a promotional gifts supplier capable of offering distinct on-brand items for its brand, Dalla Corte UK. They were in search of something unique that would leave a lasting impression, all while overseeing the entire process from inception to completion. Dalla Corte UK required a supplier that would offer guidance, product recommendations aligned with their brand, and the capability to deliver a wide range of products.
The Solution
Platinum, with its comprehensive service approach and a dedicated account manager, stepped in to meet Franke Coffee System UK’s needs. By suggesting unique products that would effectively promote Franke Coffee Systems new offering of Dalla Corte machines in the UK, Platinum offered a tailored solution.
The branded items were divided into two categories: workwear and promotional goods. Baristas received branded T-shirts, hoodies, sweatshirts, aprons, towels, and caps to enhance the promotion of the Dalla Corte traditional Italian brand. Simultaneously, water bottles, backpacks, pens, tote bags, lanyards, and mugs were branded as promotional giveaways.
With Platinum’s full-service offering, Franke Coffee Systems UK found assurance in having a reliable supplier for quality promotional items, ensuring a successful and impactful representation of their brand.