Embracing AI at Platinum, shaping the future of print
At Platinum, we’re implementing how artificial intelligence could shape the future of our print and mailing services. The print industry’s transformation shows that traditional sectors can not only survive but thrive in the age of AI. By integrating technology while preserving the human touch that makes print special, we aim to continue delivering high-quality, reliable and creative solutions for our customers — with even greater speed, flexibility, and value.
How AI is Revolutionising personalised print
The print industry stands at a fascinating crossroads. Far from being rendered obsolete by digital transformation, print is experiencing a renaissance powered by artificial intelligence, creating smarter, more personalised, and more efficient printing solutions. This isn’t just about technology, it’s about improving the way we serve our customers every day.
Potential for Smarter Workflows
We’re exploring how AI-driven systems might streamline operations, from order tracking and job scheduling to stock management and customer updates. In time, this could mean:
- Faster turnaround times
- Enhanced accuracy and consistency
- Clearer real-time updates for customers
- Reduced waste and operational costs
Ultimately helping us deliver high-quality work even more efficiently.
Supporting Our People
Our goal is to use AI to empower our team rather than replace it. By automating repetitive processes in the future, we hope to free our talented staff to focus on strategic decisions, creative problem-solving, and exceptional customer care. This means clients continue to benefit from personal service, backed by smarter tools.
Sustainability Meets Innovation
As a carbon-balanced printer, sustainability is a core focus for Platinum. We are investigating how AI could help optimise materials, reduce waste, and improve energy efficiency across production, helping clients achieve their environmental goals while maintaining high-quality output.
AI-Driven Personalisation
AI could open up new ways to create highly personalised print marketing. By analysing trends and customer behaviour, it has the ability to allow us to deliver targeted campaigns that resonate on an individual level, combining the precision of digital with the tangible impact of print.
Enhancing Creativity
We see AI as a potential creative partner. In the future, tools like generative AI could help inspire new design ideas, explore visual directions, or automate repetitive design tasks, all while keeping our designers at the heart of the creative process.
The Human–AI Partnership
At Platinum, we view AI as a tool to enhance human expertise. We are carefully considering how it could complement our skills, improve workflows, and strengthen customer relationships, while ensuring that human creativity and judgement remain central to everything we do.
Looking Forward
We are at the start of our AI journey. By exploring these technologies, Platinum aims to position itself for a future where print is smarter, more sustainable, and even more engaging for our customers.
The future of print is evolving, and we’re excited to explore how AI can help us move forward, thoughtfully, creatively, and sustainably.