The Power of Print

As printers, we’ve always known the impact that a tangible, well-crafted piece of print can have. Research into how audiences consume information, which formats they trust, and what influences their purchasing decisions shows print is more powerful than ever.

The Title Media, white paper states that:

• 66.7% of respondents said they would buy something after seeing it in a printed magazine.
• 64% stated they trust print content more than online sources, describing it as more credible, premium, and permanent.

As printers, this confirms what we’ve experienced for decades: our craft communicates value in ways screens simply cannot.

While digital remains convenient and fast, audiences report ad fatigue and concerns over data privacy. Print, on the other hand, commands attention.

• 58% of people give print their full focus, compared to just 21% for digital.
• Almost half (42%) have recently revisited magazines, appreciating the break from screens and the simple pleasure of holding a physical item.

For printers, these numbers highlight the enduring sensory and emotional appeal of our medium.

Direct mail is another area where print continues to shine. The latest IPA Bellwether Report shows marketers are increasingly confident in direct marketing channels. Budgets for direct marketing rose by 9.7%, the strongest increase in nearly a year, reflecting a preference for brand-building over short-term promotions.

For us as printers, this is validation: businesses recognise that high-quality print delivers trust, engagement, and measurable results. From brand recognition to purchase intent, printed materials remain a cornerstone of effective communication, proof that in a digital world, print still holds the power to persuade, connect, and endure.