Ideal for getting across a short message, the term ‘flyer’ usually refers to a flat sheet of printed paper.
Flyers have the ability to share your information with customers in a cost-effective manner and are most commonly A5 or A6 in size.
A leaflet is typically a slightly larger sheet of paper that has been folded. It tends to hold more information for your target audience and when laminated is designed to be kept a little longer.
Folded leaflets are easy to carry and distribute, making them a convenient choice for marketing materials that need to be handed out or mailed by businesses.