Why You Should Be integrating Direct Mail into your next Campaign!

Direct mail is delivering some of the best results in over five years, making it one of the most effective ways to reach and engage with your audience right now.

• 9.2% of direct mail, door drops, and business mail prompted a website visit in Q2. This is the highest level in half a decade, and close to the record set during the first Covid lockdown.
• 5.9% of recipients went on to check their account details after receiving mail, again, a five-year high.
• 8% of those interactions also triggered an app download, proving that physical mail directly fuels digital engagement.
• The proportion of mail leading to purchases grew 15% year-on-year, with half of those sales made online. Voucher redemptions and large-purchase planning also rose.

In comparison, email campaigns prompt an average website visit rate of just 3%. It’s not just about actions, it’s about attention. Direct mail stays in the home longer and is interacted with multiple times:

• Direct mail lasts 7.6 days on average in the home, compared to fleeting seconds for digital ads.
• Each piece of direct mail is revisited 4.6 times over 28 days.

• Recipients spend an average of 145 seconds engaging with a piece of mail, compared to less than 10 seconds for the average email.

In today’s world, where digital channels are overloaded and attention spans are shorter than ever, mail cuts through. It earns undivided attention, enriches digital experiences, and bridges the gap between offline and online.

That’s why you should be talking to Platinum.

With over 37 years of experience, we don’t just print and send, we manage your campaigns end to end. From creative design and personalised messaging to precise targeting and fulfilment, we’ll help you deliver mail that:

• Drives real action online and offline.
• Cuts through digital noise with engaging, tangible communications.
• Strengthens loyalty by staying in homes and minds longer.
• Saves time and reduces costs with expert campaign management.

If you want stronger digital results, send mail.
If you want smarter, more effective mail, talk to Platinum today on 01423 881158.